Who we are
Beat The Queue is operated by Taste Maps Ltd (company number 11829160), registered at 128 City Road, London, United Kingdom, EC1V 2NX.
If you have any questions about this policy, email [email protected].
What personal data we collect
We collect the minimum information needed to take and fulfil an order, and to operate merchant accounts.
- Customers: name, phone number, and order details (for example items ordered, location or collection details, and timestamps).
- Merchants: account and login details, business details you provide, and operational information needed to run your store(s) on Beat The Queue.
- Technical data: IP address and basic device information may be logged for security and reliability (for example abuse prevention and troubleshooting).
We do not intentionally collect sensitive categories of personal data (for example health data). Please avoid sending sensitive data to us.
How we use personal data (and our legal bases)
- To provide the service (contract): create and manage orders, notify merchants, and help customers collect orders smoothly.
- To send transactional messages (contract/legitimate interests): for example SMS updates about order status.
- To run merchant accounts (contract): create logins, manage access, and support day-to-day operations.
- To keep the platform safe (legitimate interests): prevent fraud/abuse, debug issues, and maintain security.
- To comply with legal obligations (legal obligation): where applicable (for example tax or accounting).
Beat The Queue does not currently run advertising or tracking programs across the site. If we introduce new tracking or marketing tools in the future, we will update this policy and (where required) provide cookie controls.
Who we share data with
We share personal data with service providers only as needed to deliver Beat The Queue.
- Payments: Stripe and Square process payments and related payment data. They act as merchant of record for applicable transactions. We do not store full card details.
- Messaging: Twilio is used to send transactional SMS.
- Hosting/infra: Azure is used to host and operate parts of the service.
Some providers may process data outside the UK. Where required, we rely on appropriate safeguards for international transfers (for example contractual protections).
Cookies
We may use essential cookies and similar technologies required for the site to function. We do not currently use analytics or advertising cookies. If we add non-essential cookies, we plan to introduce a cookie banner and controls.
Your rights
Under UK GDPR, you may have rights including access, correction, deletion, objection, restriction, and data portability (depending on the circumstances).
To exercise your rights, contact us at [email protected].
How long we keep data
We keep personal data for as long as needed to provide the service, support merchants and customers, meet legal/financial obligations, and resolve disputes. Retention periods vary by data type and context.
Children
Beat The Queue is not intended for children and we do not knowingly collect personal data from children.
Changes to this policy
We may update this policy from time to time. We will post the latest version on this page and update the “last updated” date above.
Contact
Taste Maps Ltd, 128 City Road, London, United Kingdom, EC1V 2NX - [email protected]
