Beat The Queue is developed by Taste Maps to be the simplest way for food trucks and street food vendors to take pre orders and QR code orders
For many customers, queueing is not just inconvenient, it is a barrier. Busy crowds, long waits, and uncertainty stop people ordering, and they reduce how welcoming a service feels.
We saw the same pattern in street food. Vendors are often limited by the ordering queue at the hatch, and many still take pre orders through Instagram DMs and messages. That work does not scale, and it takes attention away from cooking.
Beat The Queue was created to remove that friction. Customers order and pay on their phone, choose a collection time, and receive automatic updates. Vendors manage organised orders on one screen so service stays calm.
We keep setup fast and pricing low risk. There are no long commitments, and you only pay when customers order. New features like custom branding and multi truck locations help growing vendors stay consistent across pitches and events.
Our goal is simple: make ordering quicker for customers and easier for vendors, so independent food businesses can grow without adding admin.
Taste Maps, part of Microsoft for startups
Benefit the business and the customer
We believe software should work for everyone involved. To truly benefit British hospitality, it needs to improve the experience for guests while remaining simple, affordable, and risk free for venues.
We Keep Things Simple.
We Support Local Hospitality.
We Focus on Service Accessibility.
We Prioritise Independence.
With Beat The Queue you can
Reduce queues with QR code ordering and fast mobile checkout
Take pre orders with time slots to plan prep and stock
Run custom branding and multi truck locations as you grow
Pay only when you receive an order
Technical support
We have enterprise level support, the software can be fully updated and controlled remotely to ensure full confidence.
Independent food businesses are the heart of local communities. Too often, good ordering tools are built for large chains or designed for fixed venues rather than the reality of street food and events. We build for vendors who need speed, simplicity, and control during service.
If a solution carries high upfront costs or long commitments, it becomes inaccessible to vendors. Keeping Beat The Queue low risk and pay as you go makes it practical for seasonal trading, pop ups, and growing teams.
Because accessibility does not stop at the door. Even in venues with step-free access, the act of queueing, waiting, and ordering can still be a barrier. When ordering is simple on a phone, more people can participate on their own terms.
By making ordering quicker and less stressful, Beat The Queue helps more people enjoy local food and events. When queues are shorter and updates are clear, customers have a better experience and vendors can serve more people without burning out.
